Zady, a New York-based online retailer of lifestyle goods for conscious consumers, is going global through Borderfree, Pitney Bowes’ cross-border e-commerce solutions provider.
The ‘slow fashion’ retailer will use BFX, Borderfree’s new express implementation technology, for its international service which launched on July 1, with its high-quality, sustainable products available to online shoppers in over 220 countries and territories, and in more than 74 currencies. Standard shipping will be free for all international orders for the month of July.
Launched domestically in August 2013 to set a new standard for transparency and social consciousness in a retail environment dominated by fast fashion, Zady has grown rapidly over the last eighteen months and is poised to capture significant international growth.
Approximately 20% of Zady’s organic website traffic comes from consumers in Canada, France, Japan and the United Kingdom. With Borderfree Express, Zady can increase this international traffic and convert it into sales.
Borderfree’s team of global ecommerce experts worked with Zady to create a localized online shopping experience for international visitors based on local preferences, best practices and market insights while keeping the retailer’s brand at the forefront.
“Zady was founded on the idea that through our collective buying decisions we could drive positive change. The idea is global in scope, but until now, our focus has been limited to U.S. consumers,” said Maxine Bédat and Soraya Darabi, Zady co-founders. “With Borderfree, we can bring the movement of the conscious consumer to the rest of the world.”
“Zady is the pioneer of mindful consumerism in the world of online fashion,” said Lila Snyder, President, Global Ecommerce, Pitney Bowes. “With existing demand from a growing international fan base and a digital-first approach, Zady is ideally positioned to connect with online shoppers across the globe.”
Zady describes itself as “the leading slow fashion brand and lifestyle destination re-envisioning the future of fashion from field to garment”, with a mission to create the best possible products, inside and out, from the ground up, and then share that story with consumers, giving them true value and a grounded connection to the items they own.
“In contrast to fast fashion, Zady works directly with each supply chain partner at every step of production to offer consumers beautiful, high-quality products made with integrity. With this, Zady is creating a new standard for transparency and responsible production within the apparel industry.”
