Habitat, the British homeware retailer, yesterday launched a large-scale click & collect service for online orders at more than 2,300 DPD Pickup locations and several of its own stores.
Online customers now have the choice of picking up their purchases in a convenient location at the time of their preference, or continue to have them delivered direct to their home. This will make buying Habitat homeware easier and more convenient than ever before, the company said.
The Habitat Click & Collect service will cover over 3,000 products from the Habitat collection such as lighting, small flat-pack furniture, textiles, tableware and decorative accessories.
The service is available from over 2,300 DPD Pickup collection sites including over 200 Sainsbury’s supermarkets, participating Doddle pick-up points, Halfords, Cycle Republic stores as well as Numark Pharmacy and Rowlands chemists across the UK, as well as Habitat’s own stores in London, Leeds and Edinburgh.
Explaining the new service, Habitat said that it is improving its offering for its rapidly increasing online customer base following a major upgrade of the habitat.co.uk website 18 months ago. Over 60% of Habitat’s sales now originate online and the retailer is evolving its multi-channel strategy to ensure it offers customers great products and service whenever and wherever they want to shop.
Clare Askem, Habitat’s MD, said: “The way our customers want to shop with us is changing and we’ve worked hard at evolving our digital offer at pace to meet this demand. Over 60% of our sales are now generated online so giving customers the choice of fast delivery to a collection point close to where they live or work at a time that’s convenient makes sound business sense.
“Our customers increasingly want speed, flexibility and choice and our aim is to develop the Habitat brand into a multi-channel business for the digital age, more accessible to an increasingly online customer base and to provide a flexible delivery proposition that works around modern life.”
Habitat is part of the Sainsbury’s Group, which now also includes the Argos retail chain.
