Fashion and footwear retailer adidas has increased online sales by 40% in Thailand after linking up with DHL eCommerce for reliable and rapid deliveries.
The retailer’s Thai online store, which launched in 2015, has offered same-day or next-day deliveries within greater Bangkok and 2-3 days to other remote areas since starting to work with DHL in May 2017. Its revenue has increased by over 40% during this period as DHL provided a 99% delivery success rate.
The adidas.co.th website offers a wide range of adidas products including limited edition items which may not be available in the physical stores. Customers can browse online and shop for unique styles and sizes without having to hop from store to store.
In the next step, DHL eCommerce will begin to leverage adidas' retail footprint of 18 physical stores across Thailand for e-commerce fulfillment by picking up orders from adidas stores and delivering to customers by Q2 2019.
Jirot Paowisit, adidas' Senior Manager of Operations for Thailand said: "E-commerce is making a true impact not only in the way we sell and deliver our products, but also in how we engage our consumers. We are pleased to make adidas products more easily and conveniently available and we are excited to work with a strong logistics partner like DHL. Besides the excellent delivery service to our customers, their solutions have enabled us to fulfil more orders a day by optimizing our operations for fast e-commerce fulfillment."
Suphalada Chalitpattanangkune, E-Commerce Manager for adidas Thailand, added: "E-commerce is a growing channel for adidas and with Thailand's increasing e-commerce adoption with the total share of e-commerce expected to more than double in the coming years, we are certain that there will be more adidas fans choosing to shop on our online store. We are pleased with DHL eCommerce's high quality delivery performance which plays an important role in our e-commerce strategy."
Kiattichai Pitpreecha, Managing Director, Southeast Asia, DHL eCommerce, pointed out: "Over 57% of shoppers will likely not shop with a retailer again if they had a bad delivery experience, showing how important the quality of delivery is for a retailer's brand image and customer loyalty. We are proud to enable adidas to deliver quickly and conveniently to their consumers with a successful delivery performance of 99% consistently since we started shipping for them in 2017.
"With DHL's fully-owned domestic delivery network with full nationwide coverage across Thailand, adidas fans from anywhere in Thailand will be able to shop online easily with the assurance of a great delivery experience."
DHL eCommerce Thailand also enables cash-on-delivery for consumers, easy returns process and tracking visibility to allow consumers to easily track the progress of their delivery.
