Geodis has forged a partnership in the US with Project Verte aimed at empowering small-and-medium-sized brands with e-commerce and fulfillment capabilities.
The French logistics group said that in utilizing goods-to-man robotics, blockchain technology, and advanced fulfillment capabilities, the collaboration will help businesses scale, while enhancing the consumer experience.
Geodis described Project Verte as an e-commerce platform which uses proprietary software and blockchain technology to provide brands a transparent and community-driven marketplace.
“E-commerce continues to grow at record rates. From 2015 to 2021, Statista predicts that ecommerce will increase from 7.4% to 17.5% of overall global retail sales. However, as brands continue to grow their online sales, connection with consumers becomes difficult and even more important,” the company noted.
Commenting on the partnership with Project Verte, Jerry McDonald, SVP of retail at Geodis Americas, said: “While we traditionally focus on enterprise clients, we recognize the growth opportunities for growing brands to connect with their consumers online. We have been looking for the opportunity to work with small-and-medium sized brands, and are thrilled to combine Project Verte’s e-commerce and fulfillment platform with our operational expertise and global footprint.”
Working with Geodis, Project Verte has opened their first 750,000 sq.ft. automated fulfillment center in Atlanta, Georgia with immediate plans to expand. The operation uses a variety of innovative technologies within the warehouse, including goods-to-man robotics that provide a scalable warehouse operation for growing brands.
“Project Verte is shaping the next generation of consumer-business relationships through our community-based ecommerce ecosystem,” said Julian Kahlon, Project Verte CEO and founder.
“Our technology is uniquely built to give small-and-medium-sized businesses the tools they need to innovate, create, and grow in the present and future state of ecommerce. This partnership with Geodis helps propel us into the forefront of the ecommerce industry,” he added.
Geodis and Project Verte officially announced their partnership at the NRF 2019 Retail’s Big Show which was held in New York City last week.
