Blue Yonder, a US-based supply chain solutions provider, has announced the closing of its acquisition of UK-based parcel technology company Doddle, as it aims to “redefine” supply chains by providing a more sustainable and profitable logistics suite including efficient returns solutions.
The Doddle acquisition was accomplished by Blue Yonder’s purchase of the business and assets of Doddle Parcel Services Limited and the shares of its subsidiaries. The acquisition was first announced last month.
Blue Yonder’s chief priority will be to ensure customers of both organizations receive the maximum value of this comprehensive offering. Doddle’s technology will be available to Blue Yonder customers as a microservice offering immediately.
“Expanded offerings”
“Doddle’s differentiated solution to logistics and reverse logistics challenges is the perfect complement to Blue Yonder’s existing suite of services,” said Duncan Angove, CEO at Blue Yonder. “With our expanded offerings, including Doddle’s self-service kiosks and pick-up, drop-off (PUDO) networks, we are able to offer retailers and logistics providers enhanced growth potential and superior experiences for their own customers.”
Doddle, which was founded in 2014, is trusted by the world’s biggest logistics businesses, including Australia Post, Yamato, Amazon and 100s of retailers worldwide. Headquartered in London, UK, Doddle also has regional teams in the US, Australia, Europe and Japan.
Doddle powers more than 900 merchant sites worldwide. The company works with retail and logistics customers to optimize and simplify their first and last mile – an ever-present challenge given the abundance of consumer returns.
Doddle’s logistics management offerings will be integrated into Blue Yonder’s robust suite of commerce and returns capabilities, which includes warehouse management, transportation management, order management, and more.
Simplifying logistics
“Historically, logistics has been relatively complicated and expensive as a category,” said Jordan K Speer, Research Director at the International Data Corporation. “Doddle’s offerings simplify logistics processes for all parties, including consumers, retailers, and carriers – especially in the reverse logistics space.
“With both physical self-service kiosks and digital pick-up-drop-off networks, Doddle not only creates efficiencies but also bridges the gap that often exists between consumers and retailers or logistics providers. Blue Yonder’s addition of Doddle extends its platform deeper into the last mile and introduces new opportunities to harness data that can improve the end-to-end product lifecycle and the supply chains that carry it from start to finish,” Speer added.
