Professor John Colley from the Warwick Business School discusses developments in gig economy delivery and ultrafast grocery delivery (q-commerce). We cover:
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Demise of rapid, ultrafast delivery
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Difficult economics ultrafast delivery
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High costs of q-commerce never passed on to consumers
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Supermarket chains acquiring failed rapid delivery startups
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Availability of venture capital funding
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Gig economy delivery model
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Regulation of gig economy
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Workers' rights and driver strike action
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Lack of profitability and growth in gig economy delivery
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Difference between markets
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Affluence vs low minimum wages as an indicator of gig economy delivery model viability
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History repeating itself with ride hailing
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Batching of fast food orders
