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Circularity improves customer loyalty, drives profitable sales growth

Stephanie Crespin (left), Laurence Fontinoy (2nd left) and Amy-Marie Allen discuss the circular economy with moderator John Acton

The circular economy, from reselling pre-owned products to new ownership formats, is not only sustainable but can help retailers to improve customer loyalty and generate profitable sales growth, according to experts at DELIVER Europe 2024 in Amsterdam this week.

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