Major US retailer Target has expanded Drive Up, a service now available in all 50 states that brings online orders to shopper’s cars for free with no membership required.
In less than two years, Target has been able to expand the service to nearly 1,750 stores with Drive Up’s most recent rollout to many stores in Alaska, Hawaii, Washington, Oregon, Idaho, North Dakota, South Dakota, Montana and Wyoming.
The retailer claims to be the first one to offer a service like Drive Up in every state. It even has the highest guest-satisfaction rating of any Target service.
Dawn Block, senior vice president, digital, commented: “We’ve heard the message loud and clear from our guests. They absolutely love the ease and convenience of Drive Up, whether they’re shopping for household essentials, road trip snacks or baby gear.
“So our team has worked hard to rapidly expand the service since its introduction less than two years ago to all 50 states. And the work’s not done. The team’s continuing to find ways to make the service even better.”
To use the service, customers simply have to choose from the many items in the Target app and select Drive Up at checkout. Target then notifies shoppers when their orders are ready for pickup, which, according to the company, is often within an hour.
When the customers are on their way to the store, they alert the store to then park in the designated spot where staff loads up the vehicle in less than two minutes.
Earlier this year, Target innovated the Drive up technology by making it easier for team members to retrieve orders quickly and deliver multiple Drive Up orders to one guest with a single scan. This has allowed the company to grow the service, fulfilling almost 5 million orders in the first part of 2019 alone.
This is more than double the number of total Drive Up orders in 2018. According to Target, the company wants to continue to refine the experience and make it easier for more guests to enjoy the service.
