A new FedEx report has revealed that e-commerce consumers are continuing to prioritize convenience and seamless post-purchase experiences, while generational preferences are shaping brand engagement, and more shoppers are moving away from last-minute holiday shopping.
The annual report, FedEx 2025 E-Commerce Trends to Watch, which was carried out in collaboration with C Space, found that 97% of shoppers have abandoned a purchase due to inconvenient shopping experiences, reinforcing the necessity of a frictionless buying and returns process.
Meanwhile, more than 80% of shoppers surveyed prioritized convenience, expecting home delivery (81%), free shipping (76%), and real-time tracking (68%) as table stakes features.
Seamless experience
“E-commerce success in 2025 isn’t just about having the right product selection – it’s about delivering a seamless end-to-end customer experience,” said Jason Brenner, Senior Vice President of Digital Portfolio at FedEx. “Retailers that prioritize convenience, including easy returns, fast and transparent shipping, and frictionless digital engagement will ultimately lead the market.”
Reverse logistics
