German-based online retailer Zalando is forecasting revenue and profit growth in 2025 following a strong performance last year thanks to its updated business strategy which led to new B2C offerings and the expansion of its logistics services into more European markets.
The firm’s strategy, which was announced in March last year, outlined how the company plans to build the leading pan-European fashion and lifestyle e-commerce ecosystem around its two main growth vectors: B2C and B2B.
The ecosystem strategy was launched following a weak performance in 2023, which saw declines in revenues and Gross Merchandise Volume (GMV). Zalando’s 2024 results prove that the business is now on the right path.
2024 performance
