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Cross-border B2C brands see 40% growth in 2024

European e-commerce boost from FedEx and ESW

The top 500 European cross-border B2C brands saw turnover surge by nearly 40% year-on-year (YoY) in 2024 as direct-to-consumer channels, the increasing use of AI tools and the recommerce market drove growth at Europe’s leading international retailers.

The findings come from the “Top 500 B2C Cross-Border Retail Europe” report produced by EU retail business accelerator Cross-Border Commerce Europe, in partnership with FedEx Express and Poste Italiane.

2-digit growth

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