Search

Instabee continues to expand in Nordics

Budbee delivery vehicles in Finland

Last mile delivery group Instabee has expanded its presence in both Finland and Norway through its Budbee, Porterbuddy and Instabox brands, with the firm adding new parcel lockers, expanding delivery areas, and increasing sorting capacity.

In Norway, Porterbuddy and Instabox opened a new terminal in central Oslo in March, and in April, they rolled out more parcel lockers in the Kristiansand area.

In Finland, meanwhile, Budbee has expanded its home and parcel vending machine services to two new cities: Pori (home and parcel vending machine deliveries) and Rauma (parcel vending machine deliveries). With the expansion, Budbee now offers its package service to 120,000 new consumers.

Expansion in Norway

Instabox, which became part of the Instabee group when it merged with Budbee in 2022, offers to home and to locker delivery solutions. It acquired Norwegian shipping service Porterbuddy, which offers home delivery solutions, in early 2022.

Since the start, Porterbuddy and Instabox have grown rapidly with increasingly large coverage areas, more parcel lockers and good reviews from both customers (online stores) and consumers. Now the company continues to invest in Norway, with the opening of a new terminal in the Oslo area, as well as expansion in Kristiansand.

The 9,000m2 new terminal was in full production at the beginning of March this year and is in central Oslo. Equipped with a purpose-built sorting machine, the terminal can handle around 25 million packages a year delivered by Porterbuddy and Instabox.

“We are very happy to be able to make this type of investment now,” said Mattias Sturesson, Head of Operations at Instabee Norway. “It is clear proof that online stores and consumers in Norway value our services and this investment will help strengthen our long-term ambitions and our position on the Norwegian market.”

In Kristiansand, the expansion continues with the initial rollout of approximately 20 new Instabox parcel lockers. Around 250,000 new consumers in the Kristiansand area will now be able to choose Instabox when shopping online, which means that Instabox and Porterbuddy together now reach around 60% of Norway’s entire population. 

Budbee in Finland

The other brand in the Instabee group, Budbee, has announced that it is also expanding, with the firm now delivering to two new cities – Pori and Rauma – through both home delivery and delivery to parcel lockers. Around 25 parcel machines will initially be placed in the two regions.

The expansion follows news that Budbee has opened a new 4,000 sqm terminal in Tammisto, Vantaa, which can handle about 5,000 packages per hour, and expanded its package delivery areas to 300,000 new consumers.

“We ended 2023 with truly significant results and the excellent quality of our service, which is evident in the feedback we received from both our consumer customers and our online shopping partners,” explained Country Manager, Olli Immonen.

“Environmental friendliness is still at the centre of the Finnish market, and we are proud that we can offer all our services with renewable diesel and electricity,” he added.

© 2025 CEP Research copyright all rights reserved.