Aramex speeds up last mile deliveries with what3words

Aramex has integrated the innovative geolocation technology of what3words into its retail application programming interface (API) platform as part of their long-standing partnership, to further improve and speed up deliveries on the last mile.

With the integration, regional e-commerce businesses can give their customers the option to have their parcels accurately delivered to any what3words address across the region.

what3words has divided the world into 3m x 3m squares and given each square a unique combination of three words. The technology of the London-based company converts the three words into GPS coordinates. Thanks to this simple system, places can be found and shared with pinpoint accuracy. This means every front door, mall entrance, delivery point, and even unmarked roads will have their own unique address, helping to minimise address errors.

Aramex said this integration will enable its couriers to pick up and drop off packages with enhanced accuracy and efficiency, optimising the delivery process and providing a smoother customer experience.

For retailers, it is to add a what3words address field to checkout pages, allowing it to be passed on to Aramex couriers. The integration supports regional SMEs who are looking to optimise customer experiences and ensure accurate and efficient deliveries, Aramex explained.

Alaa Saoudi, Chief Operating Officer Express at Aramex, said: “Aramex has been working closely with what3words since 2016 to optimise the crucial last mile of the delivery journey. In our efforts to help improve last mile delivery, we believe that by using what3words we will further enhance customer experience and enable a more frictionless delivery journey. Our longstanding partnership with what3words is a perfect example of our commitment to apply innovative technological solutions to boost efficiencies and enhance customer satisfaction, as well as support the further development and growth of e-commerce in the region.”

Chris Sheldrick, Co-founder and CEO of what3words, added: “Using a what3words address makes it easy for people to say exactly where they want their packages, whether that is a specific building entrance, front door or side door, providing a seamless delivery experience for end customers and streamlining operations for couriers and retailers alike.”

The free what3words app, available for iOS and Android, and the online map enable users, including Aramex couriers and customers, to find, share and navigate to what3words addresses in 50 languages to date, including Arabic.

Aramex also continues to leverage on its digitally enabled solutions including Aramex Fleet and Aramex Spot.