Coop Estonia deploys Cleveron’s grocery robot

Grocery chain Coop has successfully tested Cleveron’s new 501 grocery robot, capable of storing fast-moving consumer goods and frozen food, in a trial project in Estonia.

The developer of robotics-based parcel terminals tested its robot in cooperation with Coop on the outskirts of Tallinn at Laagri Maksimarket, about 15 km south of the capital’s city centre. After a successful 3-month test period, the two companies will now discuss further cooperation.

Cleveron 501 offers a fast and convenient service for Coop’s online shoppers. Customers choose a suitable pickup time and receive a pickup code as soon as their order is ready. When the customer arrives at the grocery robot, they just enter the code and receive their items in seconds.

The robot is already used by a few grocery retailers around the world but Coop is the first to have installed it in Estonia.

Cleveron’s CEO Arno Kütt stated that this partnership started in record time despite the current circumstances. Usually, negotiations could last months but this project was launched in two weeks. “This is a very positive example of how two big companies can be quick and flexible in finding solutions,” he said.

Coop Estonia’s E-commerce Manager, Mait Mäesalu, further explained: “The grocery robot has many advantages. The capacity is twice as big and the loading process is much quicker compared to regular grocery lockers.”

Cleveron 501 is a unique robotic click and collect solution designed to offer curbside grocery pickup in various locations. The grocery robot can store FMCG, such as vegetables or milk as well as frozen goods like ice cream. Thanks to the size and easy installation of Cleveron 501, it can be placed in easy-to-access locations for consumers, e.g. business districts or even traffic junctions. This offers a fast and convenient pickup option and brings grocers closer to their customers.