Hurricane Commerce supports Emirates Post’s e-commerce expansion strategy

Emirates Post has selected Hurricane Commerce as its data partner to support its global e-commerce expansion strategy.

The UAE postal operator has invested heavily in its international B2C parcels business as it aims to become a strategic logistics hub for cross-border e-commerce deliveries in the region.

Peter Somers, CEO of Emirates Post, said: “The expansion of our international e-commerce parcels business is one of our top priorities and to achieve this requires working with best-in-class partners. We were impressed by the experience and knowledge of the Hurricane team and the quality of the data solutions they have developed. The partnership with Hurricane represents an important part of our cross-border e-commerce growth strategy.”

Right data for international shipments

With its IT solutions, Hurricane will support Emirates Post across various parts of its business but mainly focus on data solutions for its International Business Unit.

The partnership with Hurricane also fits with Emirates Post’s ongoing investment in digitisation across all of its systems and processes to ensure the best possible customer experience.

Hurricane’s Zephyr solution ensures that shipments have the right data – including HS6 codes, product descriptions and 8- and 10- digit import and export codes - to pass smoothly through customs and on to the end consumer.

Meanwhile, Hurricane’s Aura product covers the three critical cross-border areas of duty and tax calculation, prohibited and restricted goods screening and denied parties screening.

Regulatory challenges

Major regulatory challenges including the US STOP Act and, from July 1, the EU VAT Package and introduction of the Import One-Stop Shop (IOSS) mean that the requirement for complete and valid parcel data has never been greater, the companies explained.

Martyn Noble, CEO of Hurricane Commerce, commented: “We are delighted to have been selected by Emirates Post as its data partner. The team at Emirates Post are innovators in the Middle East and have exciting plans to become the region’s global e-commerce hub.”