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Millennials buy more omnichannel and outspend other age groups, ESW study finds

Millennials outspend other age groups

Picture: ESW

Millennials outspent Gen Z, Gen X, and Baby Boomers by more than 30% in North America, and are increasingly buying products across online and offline sales channels, according to a recent Global Voices survey by leading direct-to-consumer (DTC) ecommerce company ESW.

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